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General Privacy Policy — All Mobile Applications (Apple App Store & Google Play)

Last Updated: May 5, 2026  ·  General Enquiries: hello@milaltechnologies.com  ·  DPO Contact: dpo@milaltechnologies.com

Table of contents
01. Introduction 02. Data We Collect 03. Legal Basis for Processing 04. Consent Management 05. How We Use Your Data 06. Third-Party Services & Sharing 07. Advertising 08. Data Retention 09. Data Security 10. Children's Privacy 11. Your Privacy Rights 12. International Data Transfers 13. Push Notifications 14. Local Data Storage 15. Tracking Technologies 16. iOS Privacy Manifest 17. Google Play Data Safety 18. Biometric Data 19. AI-Generated Content 20. User Reporting 21. Data Breach Notification 22. Data Protection Contact 23. Changes to This Policy 24. Contact Us

01 Introduction

Scope & Applicability

Milal Technologies ("we," "our," or "us") is committed to protecting your privacy. This General Privacy Policy applies to all mobile applications ("Apps") published under the Milal Technologies developer account on the Apple App Store and Google Play Store, and to all related services.

By downloading, installing, or using an App, you acknowledge that you have read, understood, and agree to this Policy. If you do not agree, please do not use our Apps.

We prioritize user privacy and rely on your explicit consent for data collection and access to device features. You have the right to withdraw or modify your consent at any time. This can be done directly through the settings within the App or by contacting us at hello@milaltechnologies.com.

02 Data We Collect

Collection Practices

2.1 Data You Provide Directly

Depending on the features of the specific App you use, we may collect:

  • Account credentials — email address, password, or third-party sign-in token (where account registration is offered)
  • Profile information — display name, avatar (if provided)
  • User-generated content — notes, bookmarks, comments, task descriptions, or other content you create within the App
  • Voice or audio recordings — when voice-input or speech-recognition features are used by consent.
  • Support communications — messages you send via in-app feedback forms or email

2.2 Data Collected Automatically

Data TypeSourcePurpose
Device advertising identifiers (IDFA on iOS, AAID on Android)Device OSAttribution, personalised advertising (with consent), fraud prevention
Device model, OS version, app version, build numberDevice OSCrash reporting, compatibility, performance optimisation
IP addressNetworkSecurity, approximate region for localisation
Usage events (screens viewed, features used, sessions)In-app interactionAnalytics, product improvement
Crash logs and error stack tracesFirebase Crashlytics, SentryDebugging and stability monitoring
Attribution data (install source, campaign, ad interactions)Adjust, AppsFlyer, Apple Search Ads, Facebook SDK/Pixel, RevenueCat, TikTok, Firebase, Play StoreMarketing attribution and campaign measurement
Subscription and purchase statusRevenueCat / App StoresEntitlement verification
Push notification token (FCM token)Firebase Cloud MessagingPush notification delivery (with permission)
Consent status and preferencesUsercentrics CMP / ATT (iOS)GDPR / CCPA / ATT compliance record-keeping
Ad interaction data (impressions, clicks)Google AdMobServing in-app advertisements (contextual without consent; personalised with consent)
Aggregated behavioural and engagement dataBi-Dash (data collection)Product intelligence and user engagement analysis

2.3 Data We Do NOT Collect

Unless user consent or app requirements:

  • Full payment card details — all payments are processed by Apple App Store or Google Play Store
  • Precise GPS location
  • Microphone, camera, or biometric data (biometrics are handled on-device only — see §18)
  • Audio recordings retained beyond the active processing session
  • Data from device sensors not required for the App's core function

2.4 AI and Machine-Learning Processing

Some Apps use third-party AI services to provide features such as voice-to-text, content generation, recitation feedback, or task classification. Where an App uses AI (features are intended for entertainment purposes only and may generate inaccurate or incorrect information; they should not be utilized for financial, medical, or other significant real-life decision-making):

  • The specific AI processor (e.g., OpenAI) is named in the App-Specific addendum.
  • Inputs (text prompts, audio, images) are transmitted over TLS to the processor.
  • No model training on your data. Our agreements with AI processors prohibit the use of your inputs to train their models.
  • Processor-side retention. AI processors may retain inputs for up to 30 days for abuse-monitoring per their contractual terms; thereafter the data is deleted by the processor.
  • AI-generated outputs are clearly identified within the App. You can report inaccurate or offensive outputs via the in-app reporting mechanism (see §20).
  • Restricted-content guardrails. AI features are scoped to the App's stated purpose and are not used to generate medical, financial, legal, or safety-critical advice.

03 Legal Basis for Processing

GDPR / UK GDPR — EEA, UK & Switzerland

Processing ActivityLegal Basis
Account management and core App functionalityPerformance of a contract — Art. 6(1)(b) GDPR
Crash reporting and security monitoringLegitimate interests — Art. 6(1)(f) GDPR
Non-personalised analytics (where consent not required by law)Legitimate interests — Art. 6(1)(f) GDPR
Personalised advertising and attribution trackingConsent — Art. 6(1)(a) GDPR
Facebook SDK / Pixel data processing for ad measurementConsent — Art. 6(1)(a) GDPR
Apple Search Ads attributionConsent — Art. 6(1)(a) GDPR
AI feature inputs sent to third-party processorsConsent — Art. 6(1)(a) GDPR
Compliance with legal obligationsLegal obligation — Art. 6(1)(c) GDPR

You may withdraw consent at any time via Settings → Privacy Settings in the App, or through your device settings. Withdrawal does not affect the lawfulness of processing carried out before withdrawal.

04 Consent Management

CMP, GDPR & ATT (iOS)

We use Usercentrics as our Consent Management Platform (CMP) to comply with GDPR, UK GDPR, ePrivacy, and CCPA/CPRA. Before any advertising, attribution, social, AI-processing, or personalised-analytics SDK is initialised:

  • A clear consent banner is displayed describing the categories of data and the purposes of processing.
  • No advertising, attribution, Facebook SDK/Pixel, Apple Search Ads, Adjust, AppsFlyer, Bi-Dash, or personalised-analytics SDKs are activated until valid consent is received.
  • You can accept all, reject all, or manage preferences granularly per vendor category.
  • Consent choices are stored locally and respected across all sessions.
  • You may change your preferences at any time via Settings → Privacy Settings.
iOS — App Tracking Transparency (ATT). On iOS we additionally request ATT permission (App Store Review Guidelines §5.1.2) before accessing your IDFA or enabling any cross-app or cross-website tracking, including probabilistic or fingerprint-based attribution methods. All tracking SDKs — including Adjust, AppsFlyer, Facebook SDK, and Apple Search Ads — remain inactive until ATT permission is granted.

05 How We Use Your Data

Purposes of Processing

  • Provide, operate, and personalise the features of our Apps
  • Manage your account and subscription entitlements via RevenueCat, Google Play Store, and the Apple App Store
  • Process and verify in-app purchases through RevenueCat, Apple App Store, and Google Play Store
  • Send push notifications and account-related communications (with your permission) via Firebase Cloud Messaging
  • Display advertisements exclusively via Google AdMob (contextual without consent; personalised only with explicit consent)
  • Measure marketing campaign effectiveness through Adjust attribution, AppsFlyer attribution, Apple Search Ads attribution, and Facebook SDK/Pixel (with consent)
  • Analyse product engagement and usage patterns using Firebase Analytics, Google Analytics for Firebase, and Bi-Dash
  • Provide AI-powered features where the App offers them, by transmitting inputs to our disclosed AI processor
  • Detect, investigate, and fix crashes, bugs, and stability issues via Firebase Crashlytics and Sentry
  • Remotely configure features and run A/B tests via Firebase Remote Config and Firebase A/B Testing
  • Detect and prevent fraud, abuse, and security incidents
  • Comply with applicable laws and regulations

06 Third-Party Services & Data Sharing

Vendors & Sub-Processors

We share data with carefully selected third-party providers strictly to operate our Apps. We do not sell your personal data. Each provider processes data under its own privacy policy and a Data Processing Agreement with us. The specific providers active in an individual App are disclosed in its iOS Privacy Label / Google Play Data Safety form.

6.1 Hosting, Backend & Core Firebase Suite

ServiceTypeData SharedPurpose
Firebase / React Native Firebase (Google LLC)EssentialUser ID, app data, in-app contentCore database storage and account management
Firebase Authentication (Google LLC)EssentialEmail address, UID, sign-in tokenSecure account authentication
Firebase Remote Config (Google LLC)FunctionalDevice info, app versionRemote feature flags and configuration
Firebase Cloud Messaging (FCM) (Google LLC)FunctionalFCM device tokenPush notification delivery (with permission)

6.2 Analytics & A/B Testing

ServiceTypeData SharedPurpose
Google Firebase Analytics (Google LLC)FunctionalPseudonymous user ID, usage events, device infoProduct analytics and user behaviour understanding
Google Analytics for Firebase (Google LLC)FunctionalSession data, screen views, conversion eventsUnified analytics reporting
Firebase A/B Testing (Google LLC)FunctionalExperiment variant assignment, device infoFeature testing and optimisation
Bi-Dash (data collection)FunctionalAggregated engagement and behavioural eventsProduct intelligence and engagement analysis

6.3 Crash & Error Monitoring

ServiceTypeData SharedPurpose
Firebase Crashlytics (Google LLC)FunctionalCrash reports, error stack traces, device infoApp stability monitoring and bug fixing
Sentry (Functional Software, Inc.)FunctionalError logs, stack traces, breadcrumbs, device infoReal-time error tracking and performance monitoring

6.4 Attribution & Marketing Measurement

ServiceTypeData SharedPurpose
Adjust (Adjust GmbH)EssentialAdvertising ID, install events, in-app events (with consent)Mobile marketing attribution and campaign performance measurement
AppsFlyer (AppsFlyer Ltd.)EssentialAdvertising ID, install events, in-app events (with consent)Mobile marketing attribution and campaign performance measurement
Apple Search Ads (Apple Inc.)MarketingAttribution token, campaign identifiers (iOS only, with consent)Measuring installs driven by Apple Search Ads campaigns
Facebook SDK (Meta Platforms, Inc.)EssentialAdvertising ID, install events, in-app events, app usage data (with consent)Facebook/Meta campaign attribution and ad measurement
Facebook Pixel (Meta Platforms, Inc.)EssentialEvent signals, conversion data (with consent)Measuring ad campaign conversions across Meta platforms
Facebook SDK & Pixel — Consent Required. The Facebook SDK and Facebook Pixel are initialised only after you grant consent in the Usercentrics CMP banner, and on iOS only after ATT permission is granted. Without consent, no data is transmitted to Meta.

6.5 Advertising

ServiceTypeData SharedPurpose
Google AdMob (Google LLC)FunctionalAdvertising ID, ad interaction data (contextual only without consent; personalised only with consent)Serving in-app advertisements on the free tier

We use Google AdMob exclusively for advertising across all Milal Technologies Apps. No other ad network or mediation platform is used. Ads served in children's Apps are strictly contextual with no behavioural targeting.

6.6 AI & Machine-Learning Processing

ServiceData SharedPurpose
Generative AI / Speech-to-Text (specific processor named in App Addendum)Text prompts, audio recordings, image inputs (App-dependent, with consent)AI-powered features as described in §2.4

6.7 Subscription & In-App Purchase

ServiceTypeData SharedPurpose
RevenueCat (RevenueCat, Inc.)EssentialUser ID, purchase events, subscription status, transaction identifiersIn-app purchase and subscription entitlement management
Apple App Store (Apple Inc.)—Purchase records (handled by Apple)iOS in-app purchase processing
Google Play Store (Google LLC)—Purchase records (handled by Google)Android in-app purchase processing

6.8 Consent Management

ServiceTypeData SharedPurpose
Usercentrics CMP (Usercentrics GmbH)EssentialConsent choices (no personal data sold)GDPR / CCPA consent record-keeping

6.9 Third-Party Content APIs

Some Apps call read-only content APIs.

6.10 Legal Disclosure

We may disclose information when required by law, court order, or government authority, or where necessary to protect our rights, user safety, or the integrity of our Apps. We will notify affected users where legally permitted.

6.11 Sub-Processor List

A current list of all sub-processors used across the Milal Technologies Apps portfolio is maintained. We update this page when sub-processors are added, replaced, or removed.

07 Advertising

Google AdMob — Free Tier

Free-tier Apps may display advertisements served exclusively by Google AdMob.

  • With consent — ads may be tailored using your device advertising ID.
  • Without consent — only contextual (non-personalised) ads are served.
  • Children's Apps — no behavioural or personalised advertising is ever shown. Only contextual ads via Families Self-Certified ad SDKs are used where permitted by store policy.

08 Data Retention

Retention Periods

Data TypeRetention Period
Account dataUntil account deletion or as required by law
User-generated contentUntil deletion by user or account deletion
Firebase Analytics eventsUp to 14 months (Firebase Analytics default)
Crash logs (Crashlytics)Up to 90 days
Crash logs (Sentry)Up to 90 days
Attribution data (Adjust)Up to 13 months
Attribution data (AppsFlyer)Up to 24 months
Facebook SDK / Pixel attribution dataAs per Meta data retention policy
Apple Search Ads attribution dataAs per Apple data retention policy
Bi-Dash engagement dataAs per Bi-Dash data retention policy
Subscription and purchase recordsAs required by financial, tax, and legal obligations
Voice / audio recordingsDeleted by us after processing; AI processor retention up to 30 days (§2.4)
AI prompts (text)Deleted by us after processing; AI processor retention up to 30 days (§2.4)
Consent recordsUp to 3 years (GDPR accountability obligation)

Where an App requires different retention, the App-Specific addendum states it.

09 Data Security

Security Measures

We implement industry-standard security measures including:

  • TLS / HTTPS encryption for all data in transit
  • Encrypted on-device storage using iOS Keychain / Android Keystore for sensitive credentials
  • Firebase Security Rules to restrict unauthorised backend access
  • Role-based access controls limiting internal access to user data
  • Regular review of third-party SDKs for compliance with our security and privacy standards
  • Periodic dependency upgrades to patch known vulnerabilities

No method of transmission or storage is 100% secure. While we take reasonable precautions, we cannot guarantee absolute security. If you believe your account or data has been compromised, contact us immediately at hello@milaltechnologies.com.

10 Children's Privacy

COPPA, GDPR-K & Families Policy

Unless an individual App is specifically designed and rated as a children's app:

  • Our Apps are not directed to children under 13 (or under 16 in the EEA / UK).
  • We do not knowingly collect personal data from children below the applicable age threshold without verifiable parental consent.
  • If we become aware that personal data has been collected from a child without appropriate consent, we will delete it promptly.

11 Your Privacy Rights

GDPR, CCPA / CPRA & Global Rights

11.1 All Users

  • Access — Request a copy of the personal data we hold about you.
  • Correction — Request correction of inaccurate or incomplete data.
  • Deletion — Request deletion of your personal data (see §11.3).
  • Opt-Out of Personalised Ads — Through device settings or our in-app consent manager.

11.2 EEA / UK / Swiss Users (GDPR / UK GDPR)

  • Data Portability — Receive your data in a structured, machine-readable format.
  • Restriction — Request restriction of processing in certain circumstances.
  • Objection — Object to processing based on legitimate interests.
  • Withdraw Consent — At any time, without affecting the lawfulness of prior processing.
  • Lodge a Complaint — With your local data protection authority (e.g., ICO in the UK; your national DPA in the EEA).

11.3 Account & Data Deletion

You can request deletion in-app (via Settings) or by email to dpo@milaltechnologies.com (reply within 30 days).

Data CategoryTimeline
User-facing dataRemoved within 7 days
Backend production dataRemoved within 30 days
Encrypted backupsPurged within 90 days

Anonymised, aggregated analytics data may be retained indefinitely. To exercise any other privacy right, contact us at dpo@milaltechnologies.com. We respond within statutory deadlines:

  • GDPR / UK GDPR: within 1 month, extendable to 3 months for complex requests (Art. 12(3))
  • CCPA / CPRA: within 45 days, extendable to 90 days where reasonably necessary

12 International Data Transfers

Cross-Border Data Flows

Our Apps operate globally. Your data may be transferred to and processed in countries outside your country of residence, including the United States, where our service providers (Google, Meta, RevenueCat, Adjust, AppsFlyer, Sentry, Usercentrics, Bi-Dash) maintain infrastructure. Where data is transferred outside the EEA, UK, or Switzerland, we rely on appropriate safeguards including:

  • European Commission Standard Contractual Clauses (SCCs) with Article 28 / Article 46 provisions
  • UK International Data Transfer Addendum
  • Where applicable, adequacy decisions issued by the European Commission

13 Push Notifications

Firebase Cloud Messaging

Where an App offers push notifications, we may send reminders, learning streaks, subscription updates, or feature announcements via Firebase Cloud Messaging (FCM). Notification permission is requested in context (when first relevant), not at launch. You may enable or disable notifications at any time via your device settings or the App's settings. Disabling notifications does not affect your ability to use core features.

14 Local Data Storage

On-Device Storage

Some App data — preferences, progress, offline content, cached settings — is stored locally on your device using platform-appropriate storage mechanisms (e.g., MMKV, Redux Persist, AsyncStorage on Android; equivalent storage on iOS). Local data is not transmitted to our servers and is removed when you uninstall the App or reset App data in your device settings.

Sensitive credentials are stored in the device secure keystore (iOS Keychain / Android Keystore).

15 Tracking Technologies

Mobile Identifiers & Attribution

Our Apps do not use browser cookies. Mobile equivalents we may use include:

  • Device advertising identifiers (IDFA on iOS, AAID on Android) — for attribution and personalised advertising, with your consent.
  • Firebase Instance IDs — for analytics session tracking.
  • Facebook SDK / Pixel event signals — for Meta campaign measurement, with your consent.
  • AppsFlyer SDK — for mobile marketing attribution, with your consent.
  • Apple Search Ads attribution token — for measuring Apple Search Ads installs on iOS, with your consent.
  • Probabilistic / fingerprint-based attribution — gated behind ATT consent on iOS and CMP consent on Android, in line with Apple's enforcement guidance and the GDPR ePrivacy framework. We do not rely on fingerprinting to circumvent ATT.

16 iOS Privacy Manifest Compliance

PrivacyInfo.xcprivacy — Required Since May 2024

Our iOS Apps include the PrivacyInfo.xcprivacy Privacy Manifest required by Apple, declaring required-reason API usage and the data practices of all bundled third-party SDKs — including Firebase, Facebook SDK, Sentry, RevenueCat, Adjust, AppsFlyer, and Usercentrics. We update Privacy Manifests with each SDK upgrade and verify that App Privacy Labels in App Store Connect match the manifest declarations and actual app behaviour, in line with App Store Review Guidelines §5.1.1.

17 Google Play Data Safety Compliance

Data Safety Section — Google Play Console

Our Android Apps include a fully completed Data Safety declaration in Google Play Console reflecting the actual data collection and sharing behaviour of the App and all integrated SDKs — including Firebase, Facebook SDK, Sentry, Adjust, AppsFlyer, RevenueCat, Google AdMob, and Usercentrics. We review and update Data Safety declarations whenever we update SDK integrations or data practices, in line with Google Play's Developer Program Policy.

18 Biometric Data

Face ID, Touch ID & Fingerprint

If an App offers biometric features (e.g., Face ID, Touch ID, fingerprint authentication for app lock or premium content):

  • Biometric data is processed on-device only by the operating system (Apple Secure Enclave or Android BiometricPrompt).
  • Biometric templates are never transmitted to our servers, never stored by us, and never shared with third parties.
  • You can disable biometric authentication at any time in the App's settings or your device settings.

19 AI-Generated Content Disclosure

EU AI Act & Transparency

Where an App generates content using AI (text, audio feedback, suggestions, classifications):

  • AI-generated outputs are clearly labelled within the App.
  • AI outputs are informational and may contain inaccuracies; you should not rely on them for medical, legal, financial, or safety-critical decisions.
  • We comply with the EU AI Act transparency obligations applicable to generative AI systems (Article 50, applicable from August 2026) and with comparable transparency requirements in other jurisdictions.

20 User Reporting & Content Moderation

In-App Reporting Mechanism

Where an App allows user-generated content or displays AI-generated output, an in-app reporting mechanism is provided — typically Settings → Report Content, or a long-press / "Report" option on the content itself. Reports are reviewed within 48 hours during business days. Content that violates our Community Guidelines or applicable law is removed, and accounts that repeatedly violate guidelines may be suspended or terminated.

This mechanism is also available for reporting:

  • AI-generated outputs that are inaccurate, harmful, or offensive
  • Suspected impersonation or deceptive content
  • Suspected violations of children's safety policies

21 Data Breach Notification

GDPR Art. 33 & 34 — Incident Response

In the event of a personal data breach that affects your information, we will:

  • Notify the relevant supervisory authority within 72 hours where required (GDPR Art. 33).
  • Notify affected users without undue delay where the breach is likely to result in a high risk to your rights and freedoms (GDPR Art. 34).
  • Comply with breach notification obligations under CCPA, India DPDP Act, Brazil LGPD, and other applicable laws.

We maintain an incident response process, including documentation of all breaches, regardless of whether notification is legally required.

22 Data Protection Contact

GDPR Art. 27 — DPO & EU Representative

For users in the EEA, UK, and Switzerland, our Data Protection point of contact is reachable at dpo@milaltechnologies.com. Where Article 27 GDPR requires the appointment of an EU Representative, the current Representative's name and contact details are provided on request.

23 Changes to This Privacy Policy

Notification & Change Log

We may update this Policy periodically to reflect changes in our practices, technology, or legal requirements. For material changes, we will notify you through:

  • An in-app notification or banner, and / or
  • Email to your registered address (where available)

The "Last Updated" date at the top reflects the most recent revision. Continued use of our Apps after changes become effective constitutes acceptance of the updated Policy.

24 Contact Us

Privacy Requests & Enquiries

For questions, concerns, or privacy requests:

Milal Technologies

  • General privacy enquiries: hello@milaltechnologies.com
  • Data Protection contact (EEA / UK): dpo@milaltechnologies.com
  • Website: milaltechnologies.com

We respond within statutory deadlines (§11.3) or, where no deadline applies, within 30 days.

Terms & Conditions. Your use of our Apps is also subject to our Terms & Conditions, which form part of this Policy.
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